Six Months of Progress. A Season of Renewal.
We’re excited to share marketing assets for Ready & Blooming—a messaging campaign marking six months of progress since Hurricane Helene and recognizing the Asheville area’s resilience. Half a year after the storm, our community continues its determination to move forward. The journey has looked different for everyone, but each step forward is worth recognizing. Now, as the seasons begin to change, we’re inviting guests to be part of what’s next—to see the progress, support local businesses, and experience the Asheville area’s energy in full bloom.
Toolkit Assets
Here are three ways your business can participate in the Ready & Blooming messaging campaign:
Option 1: Share Your Progress
Showcase your business’s recovery and growth with a Then/Now social media carousel.
- Slide 1: Seeing is Believing / This is What 6 Months of Progress Looks Like
- Slide 2: Then – Add a photo from early in your recovery journey, with a date.
- Slide 3: Now – Show where you are now, with a date.
- Slide 4: Always Asheville campaign logo.
Sample Captions:
- Six months ago, we faced [briefly describe challenge]. Today, we’re [thriving, ready to welcome you, or use what feels true for you]! Come see how far we’ve come. #ReadyAndBlooming #VisitAsheville #BePartoftheComeback
- Like the rest of Asheville, we’ve been working hard to rebuild and renew. Here’s a look at our journey. #ReadyAndBlooming #VisitAsheville #BePartoftheComeback
- Resilience takes root. With every reopened door and fresh start, the Asheville area is blooming again. Be part of it. #ReadyAndBlooming #VisitAsheville #BePartoftheComeback
Option 2: Share “Ready and Blooming” Campaign Assets
Use the Ready & Blooming social carousel to highlight Asheville’s reopening and your business’s place within it.
- Slide 1: “Ready and Blooming.”
- Slide 2: “Ready to Inspire You.” (Customize with your own image!)
- Slide 3: “Ready to Welcome You.”
- Slide 4: Always Asheville campaign logo.
Sample Captions:
- Asheville is blooming again, and we’re thrilled to be a part of it. Visit us and experience the renewed energy of our city! #ReadyAndBlooming #VisitAsheville #BePartoftheComeback
- From mountain peaks to city streets, the Asheville area is ready to welcome you. We’re open and excited to share our [mention specific offerings]. #ReadyAndBlooming” #VisitAsheville #BePartoftheComeback
Option 3: Share Progress Stats
Use this social carousel template of Progress Stats to share recovery milestones.
- Slide 1: “In the 6 months since Helene …”
- Slide 2: “Over 75% of the Asheville area’s hospitality businesses* have reopened.” (Sub your own image, or keep this one)
- Slide 3: “300+ miles of the Blue Ridge Parkway have reopened, including 11 scenic miles in Asheville.”
- Slide 4: “340+ artists are currently showing in parts of the re-opened River Arts District.”
- Slide 5: “Many beloved trails – more than 100 miles in the Pisgah National Forest alone – are open.”
- Slide 6: “Iconic spring attractions like Biltmore and the North Carolina Arboretum are open and welcoming guests.”
- Slide 7: “The Asheville events calendar is ramping up with must-see music, fests and more.”
- Slide 8: “We’re ready for you.” + Comment testimonials (Sub out any for comments specific to your business, or keep these).
- Slide 9: Always Asheville campaign logo.
Sample Captions:
- Six months after Helene, the Asheville area is moving forward—doors open, creativity thriving, and community stronger than ever. Come see the progress. #ReadyAndBlooming #VisitAsheville #BePartoftheComeback
- Resilience takes root. With every reopened door and fresh start, the Asheville area is blooming again. Be part of it. #ReadyAndBlooming #VisitAsheville #BePartoftheComeback
Here’s How You Can Participate
- Post any or all of these assets on your social channels.
- Share your progress, upcoming seasonal promotions or what’s coming up for your business.
- Tag @VisitAsheville and add the hashtags #ReadyAndBlooming, #BePartoftheComeback, and #VisitAsheville – we’ll reshare and add it to our campaign highlight!
Additional Resources
Equip your business with key messaging, event details, and marketing tools to help inspire visitors this spring. These resources offer essential talking points and promotional content to share with your audiences.
- 38 Reasons Asheville is Ready for You This Spring – Further inspiration and talking points about Asheville’s spring offerings.
- 2025 Spring Events & Festivals – A roundup of major events and festivals to promote across your channels.
- Where to Safely Hike in and Around Asheville Post-Helene – Provide guests with current trail conditions and responsible outdoor recreation tips.
- Asheville Events Calendar – A live feed of concerts, festivals, and happenings to keep your guests in the know.
P.S. Keep Sharing Your Updates!
Have news, milestones, or upcoming events? Email news@exploreasheville.com—our editorial, PR, and social teams can help amplify your story.
Hosting an event? Add it to the ExploreAsheville.com event calendar—it’s one of our most-visited pages!