What’s New
First Annual Industry Preview at The Year Ahead Event
State Representatives Receive Top Honors; Community Celebrates 20th Anniversary of Tourism Product Development Fund; Industry Panelists Share Updates on New Happenings and Experiences; and Explore Asheville’s Storytelling Foundation Debuts at Inaugural Event
2022 Annual Superstar Awards Honor Western NC Leaders
State lawmakers Congressman Chuck Edwards, Senator Julie Mayfield and Senator Warren Daniel recognized with Asheville Superstar Awards for their bi-partisan support of the passage of House Bill 1057.
Explore Asheville Earns DMAP Reaccreditation with Distinction from Destinations International
Explore Asheville Earns Destination Marketing Accreditation Program (DMAP) Reaccreditation with Distinction from Destinations International.
US Open Partnership Accrued a $9 Return for Every Dollar Spent
The US Open Sponsorship Yielded $13.2 Million in Media Value, accounting for a nine dollar return for every dollar spent.
Buncombe County Tourism Development Authority Annual Report for Fiscal Year 2021 – 2022
The Buncombe County Tourism Development Authority’s FY21-22 Annual Report is now live, recapping the first full year of Explore Asheville’s efforts delivered through our strategic imperatives.
BCTDA Approves $90,150 of Investments to Support 22 Local Festivals & Cultural Events
Financial support is made possible through earned revenue collected through advertising sales and lodging reservations booked on ExploreAsheville.com
What’s New
BCTDA Greenlights Additional $6.1M in Community Projects Through TPDF in 2023
The Buncombe County Tourism Development Authority (BCTDA) approved more than $6 million of new investment in three major tourism projects to benefit visitors and residents. Including the nearly $23 million committed to McCormick Field during the BCTDA’s July meeting, Tourism Product Development Fund (TPDF) investments total more than $29 million in awards this year, marking the largest annual investment in the 20-year history of the fund.
Now Accepting Applications for the 2024 Festivals & Cultural Events Support Fund
Buncombe County-based nonprofits and municipal partners can now apply online for 2024 event grants until 5 pm Friday, October 27. Awards will be announced during the November BCTDA Board meeting on Wednesday, Nov. 29. Grants will be disbursed after successful completion of each event in 2024.
2023 Annual Meeting Recap: BCTDA Commemorates 40 Years of Investment in Asheville
President & CEO Vic Isley Shared the 40-Year Benefits of Destination Promotion and Investment; Richard Florida Provided a Keynote on the Future of City Centers; Matthew Bacoate Jr. Received William A.V. Cecil Leadership Award; and Partner Activations Immersed Attendees in Asheville’s Creative Spirit.
Explore Asheville’s Strategic Imperatives
Community Partners
