The Buncombe County Tourism Development Authority (BCTDA) approved more than $6 million of new investment in three major tourism projects to benefit visitors and residents. Including the nearly $23 million committed to McCormick Field during the BCTDA’s July meeting, Tourism Product Development Fund (TPDF) investments total more than $29 million in awards this year, marking the largest annual investment in the 20-year history of the fund.

Buncombe County-based nonprofits and municipal partners can now apply online for 2024 event grants until 5 pm Friday, October 27. Awards will be announced during the November BCTDA Board meeting on Wednesday, Nov. 29. Grants will be disbursed after successful completion of each event in 2024.

President & CEO Vic Isley Shared the 40-Year Benefits of Destination Promotion and Investment; Richard Florida Provided a Keynote on the Future of City Centers; Matthew Bacoate Jr. Received William A.V. Cecil Leadership Award; and Partner Activations Immersed Attendees in Asheville’s Creative Spirit.

Marketing and communications executive returns to Explore Asheville to take the helm from long-time veteran Marla Tambellini as she plans to retire following 29 years of dedicated service

Explore Asheville, the Buncombe County Tourism Development Authority and the Asheville Tourists are offering all travel and hospitality industry professionals along with their family and friends in Asheville and Buncombe County a special ticket offer for the Asheville Tourists baseball game against the Bowling Green Hot Rods at McCormick Field.

At the July board meeting the Buncombe County Tourism Development Authority (BCTDA) approved nearly $23 million in multi-year funding for the City of Asheville’s McCormick Field Centennial Restoration & Capital Improvements Project. This investment marks the first debt service project and the largest Tourism Product Development Fund (TPDF) investment ever granted.