What’s New
![Explore Asheville’s ALWAYS, ASHEVILLE Storytelling Foundation Earns HSMAI Bronze Adrian Award](https://www.ashevillecvb.com/wp-content/uploads/Always-AVL-1080x675.png)
Explore Asheville’s ALWAYS, ASHEVILLE Storytelling Foundation Earns HSMAI Bronze Adrian Award
Explore Asheville earned a Bronze Adrian Award from the Hospitality Sales and Marketing Association International (HSMAI) for its Always, Asheville storytelling foundation crafted from hundreds of conversations and interviews capturing the collective voice and passions of the local community.
![Meet the Community Partners Honored as Explore Asheville Superstars in 2023](https://www.ashevillecvb.com/wp-content/uploads/AVL-Superstars-2023-1-1080x675.png)
Meet the Community Partners Honored as Explore Asheville Superstars in 2023
Sheriff Quentin Miller, Chief Michael Lamb, J Chong of J Chong Eats, Reggie Tidwell of Curve Theory, and Jack Benton of Parks Hospitality Group received top honors for their leadership in the local travel and hospitality community.
![Recap of The Year Ahead: Explore Asheville’s Second Annual Preview Event](https://www.ashevillecvb.com/wp-content/uploads/DSC_5207-1080x675.jpg)
Recap of The Year Ahead: Explore Asheville’s Second Annual Preview Event
Thank you to the nearly 400 community leaders and tourism industry partners that gathered Wednesday afternoon at the new Embassy Suites by Hilton Asheville Downtown for Explore Asheville’s first partner event of 2024, The Year Ahead.
![Highly Anticipated Asheville Black Cultural Heritage Trail Unveiled in Momentous Community Celebration](https://www.ashevillecvb.com/wp-content/uploads/Explore-Asheville-Black-Heritage-Trail-Unvealing-6.jpg)
Highly Anticipated Asheville Black Cultural Heritage Trail Unveiled in Momentous Community Celebration
Community leaders, government officials, and advocates gathered today at Black Wall Street to witness the unveiling of the Asheville Black Cultural Heritage Trail, marking the culmination of years of extensive community efforts. This trail celebrates the dignity, humanity, and agency of Black people from all backgrounds who built resilient communities and fostered social change in Asheville.
![BCTDA Approves $100,000 of Investments to 25 Local Festivals and Cultural Events](https://www.ashevillecvb.com/wp-content/uploads/2024-festivals-and-cultural-events-timeline--1080x675.png)
BCTDA Approves $100,000 of Investments to 25 Local Festivals and Cultural Events
The BCTDA has approved a total of $100,000 of investment for local cultural events and festivals celebrating Asheville and Buncombe County communities. The financial support sanctioned during the Nov. 29 board meeting aims to foster community connections and enhance local experiences for both residents and visitors in 2024.
![Government and Nonprofit Partners are Invited to Apply for The Legacy Investment From Tourism (LIFT) Fund Inaugural Grant Cycle](https://www.ashevillecvb.com/wp-content/uploads/MicrosoftTeams-image-114.png)
Government and Nonprofit Partners are Invited to Apply for The Legacy Investment From Tourism (LIFT) Fund Inaugural Grant Cycle
The Buncombe County Tourism Development Authority (BCTDA) invites non-profit and government organizations to submit applications for the Legacy Investment From Tourism (LIFT) Fund cycle opening today, October 31. The LIFT Fund was created to provide financial investment for tourism-related capital projects that increase patronage of lodging facilities, meeting facilities, or convention facilities in Buncombe County, and benefit the community at large in Buncombe County.
What’s New
Follow Explore Asheville’s progress toward strategic imperatives
Aligned with broader community priorities, Explore Asheville’s strategic imperatives guide the direction of our program of work and community investments. Follow how we are progressing in our efforts.
Explore Asheville Travel & Hospitality Earth Day Cleanup
Join us and your industry colleagues for the inaugural 2024 Explore Asheville Travel & Hospitality Earth Day Cleanup on April 22, with support from Asheville GreenWorks and RiverLink.
Explore Asheville Heroes of Hospitality Call for Nominations
In celebration of National Travel and Tourism Week (May 19 – 25), Explore Asheville and the Buncombe County Tourism Development Authority will be accepting nominations for the inaugural Explore Asheville Heroes of Hospitality Awards beginning March 14.
Explore Asheville’s Strategic Imperatives
![Pillar Flag_no logo](https://www.ashevillecvb.com/wp-content/uploads/Pillar-Flag_no-logo.png)
Community Partners