Explore Asheville is charting a new course for the tourism community aligned with broader community goals. These efforts are organized around four strategic pillars, which we discussed with community leaders in a series of webinars. View recordings here.

PRESS RELEASE: Asheville native Marshall Hilliard, an award-winning leader in hospitality sales and marketing, held top positions with major hotel brands prior to his selection from among candidates across the country.

The TOURISM COMMUNITY UPDATE provides highlights of Buncombe County Tourism Development Authority meetings. Click through for a recap of the BCTDA’s May 2021 meeting, including an overview of the local lodging market, and a presentation of the proposed budget for the upcoming fiscal year.

The personal perspective on racial identity by the President of Highland Brewing Company, Leah Wong Ashburn, who also serves as an appointed, volunteer member of the Buncombe County Tourism Development Authority.

The TOURISM COMMUNITY UPDATE provides highlights of Buncombe County TDA meetings. Click through for a recap of the BCTDA’s April 2021 meeting, with updates on Explore Asheville’s marketing plans and activities as well as information on tourism’s four strategic pillars.

The TOURISM COMMUNITY UPDATE provides highlights of Buncombe County TDA meetings. Click through to read a recap of the BCTDA’s Annual Planning Retreat as well as the March 2021 meeting, with links to recordings.