Summary
The Research Analyst is responsible for developing, implementing, and managing a comprehensive visitor research and business intelligence and information program for Explore Asheville. The role will work on research projects, consumer research, analysis of marketing and sales efforts, strategic destination insights and economic impacts, and other data organization, interpretation, reports, and presentations.
Qualifications
- Bachelor’s degree (B.A./B.S.) from a four-year college or university in Business, Economics, Mathematics, Statistics, or Marketing required.
- Minimum of two years of experience in business and/or marketing analytics required.
- Proficiency with Microsoft Office Suite including Word, Excel (including pivot tables and VLOOKUP), and PowerPoint.
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