PRESS RELEASE
ASHEVILLE, N.C. (July 10, 2019) — Explore Asheville CVB invites Buncombe County businesses, non-profit organizations and tourism partners to register for a free, day-long marketing seminar to be held on August 6.
The event, conducted by 360i, one of Ad Age’s top agencies and the agency-of-record for the Buncombe County Tourism Development Authority, will take place between 9 a.m. to 5 p.m. in the U.S. Cellular Center Banquet Room. Although free to the public, attendees must register to attend, and space is limited.
The educational workshop is offered as a result of Explore Asheville’s partnership with the Atlanta-based agency.
“This expands on the free marketing services and resources that Explore Asheville delivers every day to local businesses that depend on visitors as part of the customer base,” Explore Asheville President & CEO Stephanie Brown noted. “A key provision in our partnership with this top agency was the development of an opportunity to extend the marketing expertise to community organizations. This seminar is designed to empower marketers in the digital age through knowledge-sharing, tools and free resources.”
A perennial inclusion on Ad Age’s “A-List of the country’s best agencies,” and Adweek’s 2018 Breakthrough Agency of the Year, 360i will provide easy-to-execute practices and principles to help businesses grow their marketing footprint.
The 360i team will share actionable insights and direction on consumer media opportunities, social media best practices, search engine marketing and paid social strategies. Tips for any budget size will be discussed. From buying ads on Facebook and developing content for Instagram to website optimization to garner more search traffic, 360i will provide practical applications for Asheville area businesses.
To learn more and register for this event, go to: https://www.ashevillecvb.com/events/category/partner-event/
About BCTDA
Established by legislation in 1983, the Buncombe County Tourism Development Authority (BCTDA) is a public entity charged with marketing Buncombe County as a tourism destination and administering its tourism product development fund. Explore Asheville works under the oversight of BCTDA to execute an extensive strategic marketing and sales program that inspires visitation and group meetings/travel while showcasing and offering free marketing services to 1,200 businesses that rely on visitors. 1-in-7 jobs in Buncombe County are supported by the tourism industry.
The 3.9 million overnight guests that the Asheville area welcomes each year provide a customer base that assists in the sustainability of businesses in the community and contributes to local and state tax revenues, as well as the Tourism Product Development Fund (TPDF) administered by Explore Asheville.
About 360i
360i is an award-winning agency that helps brands capitalize on change. As a highly strategic creative and media partner with a deep understanding of how people discover brands and share stories, we don’t just react to changes in the marketplace – 360i predicts and defines them. By bringing together some of the smartest, most curious people with expertise in data, creativity, media, strategy, search, and social, 360i helps its clients achieve their objectives and drive their business forward. In 2019, the agency was selected for Ad Age’s A-List – its ninth consecutive year in the coveted issue. In 2018, it was named Adweek’s Breakthrough Media Agency of the Year, recognized as one of Fast Company’s Most Innovative Companies, and ranked amongst the best Lead Agencies and Search Agencies by Forrester Research. In addition to Explore Asheville, 360i works with a variety of brands including HBO, MINI USA, DSW, and Mondelez. To learn more, visit www.360i.com.