Thanks to a special arrangement with our friends at www.eLearningu.com, Explore Asheville provided an opportunity for partners featuring Yelp’s Senior Field Marketing Manager and Small Business Expert Emily Washcovick. Emily discussed ways to mindfully consider the needs of your core demographic, while also continuing to make your business an inclusive place that welcomes people of diverse backgrounds..

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More About This Webinar

If you welcome visitors into your business, it’s important to be mindful and open to the different needs and experiences of your customer base. The willingness to listen and learn from other perspectives, and then implement strategies to ensure your business continues to be open and welcoming to all groups, is what helps you continue to evolve and bring more to the bottom line.

In this webinar, Emily addressed:

• • Ways to expand your target marketing audience and thoughtfully consider the needs of that demographic
  • Strategies for implementing feedback to help your business serve the needs of diverse consumers
  • Tips and tools for communicating your business mission and standards in a way that expands your customer base

Instructor Bio

As Yelp’s Chicago based Senior Field Marketing Manager and Small Business Expert, Emily Washcovick is responsible for building a thriving network of local business owners, operators and marketers through education and networking events. She provides business owners with resources that help them succeed and grow in the world of online reviews. She is also the local Yelp For Business Owners guru in Chicago.

Prior to joining Yelp in 2014, Emily oversaw guest experience and large scale event execution at Marriott. She comes from a family of business owners and has a longstanding history of helping business owners learn about the world of online reviews and consumer engagement. In her spare time Emily works as a mental health advocate and frequently authors pieces and presents about work/life balance, relationships and the importance of mental health for all.

The cost for this event is normally $49.95, but with a special promotion code, Explore Asheville partners were able to attend for free.