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Spring 2014 News Briefing
Thursday, April 17, 2014, 8:00 am - 9:30 am
Asheville CVB Announced Expansion of Tourism Advertising Program and Shared Forecast for Spring/Summer Travel Seasons
In advance of the Easter holiday signaling the ramp up of the spring travel season, the Asheville CVB provided updated industry statistics and lodging data that serves as an early predictor of the spring and summer vacation forecast for the Asheville area. Executive Director Stephanie Brown and Deputy Director/VP of Marketing Marla Tambellini shared the CVB’s strategy for generating travel demand and unveiled the marketing expansion plan at this briefing.