Thank you for attending the third annual National Tourism Week Summit!

Explore Asheville hosted the half-day conference on Tuesday, May 14, at the Asheville Renaissance Hotel. Explore Asheville’s new award-winning advertising agency partner, 360i, presented the keynote and partners got the scoop on the development of Explore Asheville’s new spring creative while learning key marketing strategies to apply to their business. The Summit included lunch and offered dynamic breakout sessions for marketing and sales, plus an industry resource expo & networking reception.

View presentations & pictures from the event:

• Welcome & Introductions
  Stephanie Brown, President & CEO
  Explore Asheville Convention & Visitors Bureau

• Keynote Presentation
  David Rollo, Managing Director
  360i Atlanta

• Unveiling of WelcomeToAVL.com
  Cat Kessler, Sarah Kilgore, & Elizabeth White
  Explore Asheville Convention & Visitors Bureau

• The Voice of the Visitor
  Chris Cavanaugh, President
  Magellan Strategy Group

• The Winning Edge in Sales
  Steve Rudolph, Chief Coach
  Steve Rudolph Coaching, Inc.

• See photos from the event on the Explore Asheville CVB Partner Connect Facebook page

PROGRAM OF EVENTS

KEYNOTE PRESENTATION & LUNCH

360i, Adweek’s Media Agency of the Year, provided easy-to-execute practices and principles to grow your marketing footprint and support the growth of your business. They shared an overview of the Spring Tourism Campaign, overall marketing trends, and social & search tips for any budget size.

BREAKOUT OPTION – MARKETING

“The Voice of the Visitor”
By Chris Cavanaugh

Asheville’s own Chris Cavanaugh, president of Magellan Strategy Group, presented the findings of the 2019 Voice of the Visitor report from PGAV Destinations and H2R Market Research. This groundbreaking national research, which tracks Americans’ travel behavior and forecasts future plans, reveals a dramatic shift in the demographics of attraction visitors and a deep desire to visit places that make them feel welcome and relaxed. Chris reflected on what these trends mean for Asheville as a destination and the impacts they could have upon your business.

BREAKOUT OPTION – SALES

“The Winning Edge in Sales”
By Steve Rudolph

This fast paced, highly interactive sales workshop focused on the small, but important sales habits that lead to predictable, out-sized results. Whether they were a tenured sales leader or a small business owner, manager or sales rep, attendees left with practical sales tips and best practices that foster long-term relationships versus short-term transactions. The sales mantra driving this workshop is – “Sales is something we do with and for people, not to people.”