2024 BCTDA Annual Meeting, Presented by Explore Asheville
Join us September 16 for our 2024 Annual Meeting at the Crest Center & Pavilion from 3 to 6 pm.

Travel and hospitality partners, community leaders and colleagues are invited to celebrate more than 40 years of shaping and investing in Asheville’s deeply rooted, ever-evolving community.

• Keynote speaker Rohit Bhargava is a trend-watching speaker on a mission to inspire audiences to think and market in non-obvious ways
• The recipient of the 25th annual William A.V. Cecil Award will be revealed and recognized
• Gain meaningful insights and foster stronger partnerships through networking

Stick around after the presentation to enjoy tasty bites, craft beverages, beautiful views from the Crest Pavilion and valuable networking with industry colleagues and friends.
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KEYNOTE: Rohit Bharagava
A Non-Obvious Keynote Speaker on Marketing, Trends, Innovation and Diversity
Rohit Bhargava, bestselling author and founder of the Non-Obvious Company, is recognized for his insights into marketing, trends, innovation and customer engagement. He will lead an entertaining and thought-provoking discussion, including actionable ideas on market trends and how imaginative, non-obvious marketing will help shape the future of the travel and hospitality industry.
Rohit has been invited to deliver sold-out keynotes and workshops in 32 countries around the world to change the way teams and leaders think at the World Bank, NASA, Intel, LinkedIn, MetLife, Under Armour, Univision, Disney and other well-known organizations. He also spent 15 years leading brand strategy at Ogilvy and Leo Burnett where he advised global brands on human behavior, marketing and storytelling.
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William A.V. Cecil Tourism Leadership Award
For more than two decades, the William A.V. Cecil Tourism Leadership Award has honored those who have made a significant contribution to the travel and hospitality sector in Asheville and Buncombe County, providing exceptional leadership, creativity, and commitment to making our community a special place to live, work, play, and visit.
Join us in celebrating this year’s recipient of this coveted award!

Register for the Annual Meeting here!