We heard from tourism analytics expert Zeek Coleman, Vice President, Americas, with Tourism Economics. Tourism Economics has been working with Explore Asheville for more than a decade to benchmark the visitor contributions to our economy.

Zeek provided a market-specific forecast for Asheville’s lodging and travel sector for the next 18 months, in the context of regional and national markets. Light bites, beverages, and mingling followed on the patio at the Renaissance Hotel.

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More about Keynote Speaker Zeek Coleman

Zeek Coleman is Vice President, Americas, at Tourism Economics an Oxford Economics company dedicated to understanding the relationship between travel and the economy. Zeek spearheads the delivery of economic solutions to DMOs, associations, and corporate clients and has built a reputation for his ability to translate complex data into meaningful insights.