STR (Smith Travel Research) is the recognized leader in providing hotel performance data. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC, STR Analytics and HotelNewsNow.com. STR continues to serve the North American market which they have been supporting since its foundation in 1985, and STR Global brings the benefits of the well-known STAR reports to a truly global audience.

About the BCTDA Investors Meeting

The BCTDA Investors Meeting is an annual event, commencing the BCTDA’s annual budget process. The luncheon provides an opportunity for lodging property owners and general managers to network alongside state and local public officials, hear a business report on the performance of the tourism promotion and development investment, and gain insights into lodging trends and projections from industry research experts.

Since the occupancy tax legislation was passed in 1983, the economic impact of tourism in Buncombe County has grown from $198 million to more than $2 billion annually. This innovative dedicated investment has increased visitation to more than 3.13 million overnight leisure visitors a year.