The Buncombe County Tourism Development Authority (BCTDA) is expanding its Wayfinding system to include inter-district signs for the River Arts District. Attend a Community Input Session to help guide the development of this initiative.

A short presentation began at 8:30 a.m. followed by an opportunity to provide input.

For those who were unable to attend the morning session, please note there was also a session from 4:30 – 6:00 p.m. in the same location. Drop-ins were welcome.

About the BCTDA’s Wayfinding Program:
The BCTDA manages and funds the county-wide Wayfinding signage system established in 2010 to facilitate wayfinding for visitors and residents throughout the Asheville area. The program aligns with the Asheville area destination brand, and objectives include:

• Enhance the destination’s sense of place as well as the region’s history and character
• Increase economic impact by moving visitors throughout the region
• Enhance visitor satisfaction by providing easy navigation routes
• Decreasing traffic congestion by reducing visitors’ search time for destinations and parking
• Create repeat visitation by increasing awareness of depth of destination
• Reflect and expand the Asheville area destination brand