Industry partners joined us to learn about Explore Asheville’s latest initiatives and efforts to promote the region. The Marketing and PR team presented the holiday marketing plan and top line results from the recent late summer & early fall campaign. The Group Sales and Services team shared key FY 17-18 initiatives and an overview of PR efforts directed towards the meetings market plus new collateral supporting the initiatives. Recent successes and new strategies were highlighted as well as partner engagement opportunities.

View and/or download the presentation:

• Sales & Marketing Update – November 2017